Resources for journalists, bloggers, and anyone writing about Eira.
Eira is a gamified budgeting app for iOS that turns personal finance into an engaging experience. Users pick from 17 AI money companions, complete weekly challenges, earn gems, and budget together with their partner in Household mode.
Built by Alina Bezchotnikova — a UX researcher with 17 years in enterprise SaaS, an MSc in Statistics, and a PhD candidacy in gamification. Eira's design is grounded in behavioral science research from 127 real budgeting failures.
App: Eira — Budget & Money Coach
Platform: iOS (Android on roadmap)
Price: Free to start
Category: Finance / Lifestyle
Founder: Alina Bezchotnikova
Location: Oslo, Norway
For press inquiries, interviews, or brand assets:
hello@eirabudget.com